See what customers search for and what they can't find
Track which articles get read, what searches return no results, and how helpful your content actually is. Built into every help center.
Know exactly how your help center performs
Helpable tracks every search, page view, and feedback vote in your help center. You see which articles customers read most, which searches return zero results, and how often people vote content as helpful or not helpful. No Google Analytics setup required — though you can connect that too if you want. The zero-result search report is particularly useful. When customers search for something and get no results, Helpable logs that query. Review these monthly to see what content gaps you need to fill. Many teams find 3-5 missing articles this way that would have prevented dozens of support tickets. All data exports to CSV if you need to analyze it elsewhere or share with your team.
What you can do with it
Article view tracking
See page views for every article, sorted by popularity or date. Know which content gets read and which gets ignored.
Zero-result search queries
Log every search that returns no results. Review monthly to find content gaps that create support tickets.
Helpful vs not helpful votes
Track thumbs up/down votes on each article. See your overall helpfulness percentage and which articles need improvement.
Search query analysis
See what customers actually search for, not just what you think they search for. Optimize content around real queries.
CSV data export
Export all analytics data to CSV files. Share with your team or import into other tools for deeper analysis.
Google Analytics integration
Connect your Google Analytics account to see help center data alongside your other website metrics.
Who uses help center analytics
Product teams
See which features generate the most questions and confusion based on search data and article views.
Support managers
Track whether new articles actually reduce ticket volume and identify content that needs updating.
Content writers
Know which articles perform well and which topics customers search for but can't find answers to.
Frequently asked questions
How often does analytics data update?
Analytics update in real-time. You see new page views, searches, and votes within minutes of them happening. The dashboard refreshes every time you load it, so data is always current.
Can I see analytics for specific time periods?
Yes, you can filter all analytics by date range — last 7 days, 30 days, or custom periods. This helps you see trends over time and measure the impact of new content or changes.
What's included in the CSV export?
The CSV includes article URLs, view counts, search queries, helpful/not helpful votes, and timestamps. You can open it in Excel, Google Sheets, or import into other analytics tools.
Do I need Google Analytics to use this?
No, Helpable's built-in analytics work independently. The Google Analytics integration is optional — useful if you want to see help center data alongside your main website metrics, but not required.
Start tracking your help center analytics
Analytics are included in every Helpable plan. See what customers search for in your 7-day free trial.
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